Social media is the only evolving thing in the digital world and which is why it has such immense popularity. Now at the verge of the end of 2018, digital marketers and even the common users are running here and there to know what is going to rule in 2019.
Before starting about the trends lets go through with some facts.
Remember either you have to be a trendsetter or a follower. However, even to become a trendsetter you must follow the trends. According to Neil Patel:
“The trend is your friend.”
While you are adopting a trend early, it helps you to harness the trend and you can direct it to the way you want. Let me put a stat over here:
Do you know that 96% of businesses use Facebook, Twitter (89%), LinkedIn (70%), Instagram (70%), and YouTube (57%)?
Do you know a person spends 2 hours and 15 minutes daily on social media?
Therefore, as both you and I can see the importance of social media, we cannot let such opportunity to go out of our hand.
Here Are the Upcoming Social Media Marketing Trends:
Generation Z (Gen Z)
Prior to deciding your content strategy, you must understand your audience and customers. While deciding the trends you must keep in mind the gen Z. These people are getting into the workforce and having the money to spend. So, if you are targeting these people, you are a smart marketer. If you are in the retail business then your first priority should be these people.
However, even service-oriented businesses can target these people as they can afford to buy services. Especially, if you sell personalised services like salon, dress or something like that then gen Z is the perfect audience to target on social media.
However, if you are looking to target gen Z, you have to come out of conventional social media like Facebook and YouTube. They are more prone to Instagram and Snapchat. According to Statista.Com report, 200 million people are using Instagram stories, while nearly 150 million are using Snapchat.
So, do not target widely but wisely.
Content Gets Personal
Hey, do not you like when you get a personalised touch from your service provider? It is the same with your clients too. When you are giving them a personal feel through your content, they will engage with you more than ever.
Your content can be in any form such as written, image or video but the audience must connect with it. Your visitors are the potential customers and they must feel that you are doing things for them.
Also Read : 5 Instant Tips To Improve Google Rank
However, when you are sharing the content, you must look for social media on which you are sharing. Choosing the right media is very important when you are sharing any specific content.
According to a recent survey of Hubspot, 43% of people like to watch videos. Well-known business houses create 18 to 20 videos on an average per month. However, people are more tends towards live streaming. If you are not yet in the race of live streaming then consider these followings.
- 1 billion hours of video are being watched every day by YouTube users
- 67% of people buy tickets only after watching trailer or an event
- Nearly 36% of US citizens watch videos on YouTube
- Nearly 82% of the people like live streaming
- 80% of people like video and live stream over other types of content
- Live videos used to get 3x more videos than recorded one
Therefore, you can see that numbers of things are there which is making the live streaming more engaging on social media. You can expect more such live feeds on social media in the coming 2019. Viewers are positively responding to such videos.
You can also expect the different social media platforms to integrate the live streaming function very soon. Facebook Live, YouTube Live, Snapchat and Instagram Live are all great platforms to try depending on where your customers and audience are hanging out.
52% marketers opted for #videocontentswhen it comes to ROI.
Often people look for “how to use”, “How to do” in the #YouTube. You can also see small video ads in the Paid #Adcampaigns. Link: https://t.co/Kt82E4iCns#LiberatingSolution pic.twitter.com/QmoqAPc737
— Liberating Solution (@libsolution) January 7, 2019
Augmented reality used to have a distinct advantage over the virtual reality. The best thing about AR (Augmented Reality) is that the visitor’ vision is not restricted either the mobility. People tend to search virtual elements in the physical world.
Marketers are expecting that the AR market will be $298 billion by 2023. The facial filters are a great example of AR. People can create own geo filters as well. I am sure that more and more social media will integrate this feature into their platforms. Gartner predicts:
“100 million consumers will shop in augmented reality by 2020.”
Online retailers already have started using AR marketing with 360-degree shoppable video Facebook ads. If you want to stay in the competition, try to figure out the way of implementing the AR in your business.
Influencer Investment Increases
- Do you know 49% of Twitter and Instagram users rely on recommendations from influencers?
- Do you know Influencers bring a 10X rise in conversion rates?
As per a survey 7.65$ is generated on every 1$ spending through the influence marketing. 84% of the marketers agree that influence marketing is an effective strategy. In addition, 67% of the marketers affirm to increase the budget for influencer marketing.
70% of the YouTube users more likely to put their faith on the influencers than of the celebrity promotion. When one sees someone is using a product on the YouTube video, he will be surer about making a buying decision.
According to digital marketing experts , 74% of the people look on social media before making a buying decision. So, you can expect a sharp rise in this trend in 2019 also. If you want to make an impact, it will be wise to contact some influencer.
Finally, user-generated content can play a significant role in reputation. These are not paid contents. Rather the customers, clients and followers of the business create it. Such content can come in any form. These can be photos, videos, or memes. Even it can be plain text. Remember, such user-generated content can work as the word of mouth also. I pointed out this in the last point that the way influencers are helping in increasing sales.
Remember, social media is all about making the connection, relationships. When you will be able to make a connection with your visitors, the chance will increase to convert them into customers. You must remember that following latest trends can help you to achieve your goal.
Remember some trends will come, some will go and few will stay. Therefore, jump in now to take the best of these trends.