Are you a local business? if yes then you must have heard about the Google Business Listing or Google Maps Listing. In this blog we will be discussing few key points to keep your rankings alive in the 1st page listing under the Maps.
As per the latest Google Survey Nearly 82% of the internet users browse the net on their mobile phones to search for local businesses.
Remember, if you are not on top then you are not in the competition too. Google maps ranking is a very intricate component of the local SEO. Before discussing the quick steps, let me brief you the ranking factors.
- Backlink profile
- Domain age
- Website’s technical SEO
- Name, address, and profile (NAP) on the website
- Depth and comprehensiveness of content
- Number and quality of citations
60% of Americans use Smartphone and tablets to search for local products and services. Several tried and ethical practices are there and applying them can drive your business to the top of the Google Maps search results.
Here Are the Steps to Be On The Top Of the Google Maps Search Results
Get your Google My Business Page verified
Verification is very important for being on the top of the Google Map searches. You must verify your business from Google. Once you will register your business with Google, they will send you a verification code. You must enter the code to Google my business page to make your business a verified one.
Remember, the more Google will know about your business, it will be better to display your business listing online. However, do not provide any duplicate information or business hours. Else, Google will discredit your business.
Keywords are important in GMB too
The traffic will come from the searches. Specific keywords people use to search. Therefore, one must not forget to optimise the keywords while registering your business in Google maps. Use the specific keywords in the descriptions, about section of the business site. It will help the Google algorithm to search your business.
While using the keywords, try to put mobile friendly keywords. Most of the mobile keywords are short and used to have a phrase like “near me”. While you will optimise the Local GMB listing, you must keep these things in your mind too.
You can check the keywords that your competitors used.You can pick the keyword with which they are ranking and use those keywords by modifying it. You can use a keyword planner to find the related keywords of those, which your client has used.
Categorise your business
You can add a primary industry from the category when you are setting the business. It will describe your business offering. However, often people face issues when it comes to adding multiple categories. Most of the people are not aware that one can add multiple subcategories.
Don’t put the words randomly but smartly. Don’t use your blog as a salesman, but a smart advisor to guide your customers to make the right choice.
You can add up to five different subcategories. We suggest our clients use all of these. It increases the range of the keyword searching. Therefore, it is advisable to include these categories to the local listing.
Get the NAP right
NAP is nothing but the Name, Address and phone number. While you are trying to bring your GLL on the top of the map listing, you must use the authentic name, address and phone #. In addition to the NAP, you must include schema markup.
You can check the correctness of the schema on the Google structured data testing tool. Therefore, make sure that you must you put all the authentic information to the Google my business page. Remember, Google loves the authenticity. By any means, if your information turns out to be wrong, it will be next to impossible to get ranking.
Now, as your Google my business page is live now, the next step is to get genuine reviews. Google aims to provide the correct search results. If you have genuinely satisfied customers, then ask them to review your business. It will not only authenticate your business but also, will help to create brand value.
A good brand value always helps the business to be on the top.
As of now, we understand the practices following which we can be on the top of the Google Local Listing map. Regular update is very important in case you want to be on the top. Post the latest news or images of your business. It will help Google to know the latest update about your business. It will give your business the chance to remain on the top.
— Liberating Solution (@libsolution) January 14, 2019
Website Rank influences GMB ranks
The GMB, which has websites at a good position in organic search results, have the chance to be on the top more. Therefore, you must focus on the optimising the H1, title and Meta descriptions.Try to include the area name, business category, and business name in the website tags.
As pointed out in the start, most of the people are using Smartphone to do local searches. Therefore, you must focus on the responsiveness of your site too.
Using the optimised description can help you a lot when it comes to being on the top of the GMB listings. Another way you can implement is by embedding Google map on your site. Embedding the map on your website tells Google the location of your business.
Therefore, you can understand the importance of having a website also.
Apart from these mentioned proven methods, several other strategies are there. One can apply those strategies also to get ranks. However, it is difficult for a business to go further the base level of optimising their Google Maps Listing. It is better to hire a Digital Marketing Expert to get your job done. The key to getting instant top rank for Google My Business is by placing your business information better than your competitors place.