Know These Tips for a Successful Website Launch

Why we need a website? Of course, in order to promote the business or the service. However, often we are too late to recognise that the performance of the site is not dependent on any singular factor. Rather, it started with the initial phase of planning to launch the website. It is important to hire the best web design company for getting the best result. Before knowing the tips, one must know the common issues of website failures.

  • No Planning
  • Improper domain name
  • Non-Responsive Design
  • High load time
  • Non focused Keywords
  • Poor Content

Here are important aspects that one must know regarding a successful website launching

Every site venture begins with a plan

Record your plans to have an arrangement and consider which areas in your site venture are required. Consider which classifications your requirement for your items or services; you require those soon for the keyword searching pointed by a company for responsive website design.

In the event that conceivable, portray a basic chart this will help you later to recollect the plan and layout of the website.

Choose domain name carefully

One of the main reasons to do a proper planning is to choose the right domain name. If your domain name is not right, there is a high chance that your site performance may decrease. Remember, your domain name is generally the branding name. Therefore, during the selection of the domain name, you must keep it in mind that it can influence your SEO and Google ranking.

Keyword search: which Keyword should be utilised to find your site

Activity from Google or other web search tools is extraordinary for transformations on your site. To get your site in Google’s query your clients utilize items you have to know which keywords. By utilising the Google Adwords Keyword Tool, it is conceivable to locate the most popular keywords. Access the tools and enter 3–5 critical keywords, which are identified with your item or service.

From the produced list of keywords, it is not right to choose those with the most elevated pursuit volume since it is difficult to contend with existing and more settled sites. Run for the keywords with a “higher” volume and check for every one of them the opposition in Google Search.

Use Unique Content

Remember, if Google looks for anything first into a website then it is the content of the site. If you are looking to get a successful website, you must focus on the content section. Google appreciates the good user-friendly contents but also penalises the plagiarised and duplicate contents. Therefore, it is better to hire a professional content writer who can write perfectly crisp content for your website.

Try different Mock templates before Finalising

A ready to utilise site format is a perfect decision for your CMS based site if your template design is constrained. Keep in mind the arrangement you made previously while choosing a web layout for your website. In the event that you like incredible liveliness or potentially solid a Flash layout is something for you, yet remember that you require extraordinary programming and learning to alter Adobe Flash documents.

Proper testing

When your site is ready, it is an ideal opportunity to do a few tests. Test all capacities and check your site in various internet browsers. Ask more individuals, which are not associated with your undertaking, to test the site. Resolve all issues previously you distribute the site.

Promotion

Finally, when you see that your sites are error-free, and then launch it with a promotion. The best place to promote your newly launched website is the social media platform. Social media used to have a good number of visitors who can be your potential customers. Therefore, promoting the website can be beneficial for sure.

Conclusion

Finally, to conclude it can be said that a website success depends on several things. It starts in the planning phase and continues throughout the life cycle. If you are not aware of programming languages and still want to have a website, please contact the expert website design company.

 

Do You Want To Improve Google Rank? 5 Instant Tips

Who does not want to be featured on Google? However, despite trying people are not being able to come up on the search engine ranking. Remember that Google will not rank you based on your backlinks or on page SEO but based on what people like. Google algorithm tries to get data from users. But you may ask how? Let me explain.

Suppose your content ranks 5th in the SERP. However, suppose people are clicking your site instead of the first four sites. This will instantly put your site on the top. The question is why? The answer is very simple that people like your content and searching for you. As a result, Google is showing you on the top.

However, this is okay for the sites ranking in the first page but now you may ask the way to come on the first page and the ways Google makes you come on the first page.

Here are 5 instant tips to get the Google ranking

Mobile Friendliness

mobile friendly seo

Do you know that recent stats show 60% searches occurred on the mobile devices? It means mobile friendliness becomes a deciding factor in the search engine ranking. Those websites, which are mobile friendly, have more chance to be on the top. Google loves responsive website designs and if your site is responsive, you have the chance to be on top. However, recently AMP factor is also playing a pivotal role in deciding the Google rankings.

Therefore, if your site is not mobile friendly, go for it right now.

Load Time

Suppose you are clicking a website and the site is taking 10 seconds to open. Will you wait? Generally, you will leave the page. A general trend you can see that Google usually is pushing behind the sites with more load time. However, none can say exactly about the Google algorithm, which works by its own. In addition, it is also true that when people will leave your page or site due to slower load time, Google will take it as bounce rate or inappropriate content, which makes it more difficult for the site to come to the top.

According to a stat, a company making $100,000 per day can lose up to $2.5 million in a year in case, the load time increases by a second.

Therefore, go for improving the page speed, as it will help you to rank better on the search engine.

Bounce Rate

Probably you have heard the word bounce rate. We all know that it is important to lower the bounce rate. However, the way is not clear to us. Before going into details of the bounce rate, let me tell once, what bounce rate is.

Bounce rate is the percentage of the people who leave the site after navigating a single page.

According to the stats the sites, having the bounce rate within 70% is likable to Google. In the case of blogs, 70% bounce rate is good enough but in the case of e-commerce, it must not be more than 39%.

Therefore, you must look into it as per your domain.

Page view per visit

It is always great when people are scrolling through your page. It indicates to Google that people like your content or the things that you are offering. However, that does not mean that you will cut your content in fragment and make people run to read your content.

It can turn the user experience in a nightmare. One must try the visitors to scroll naturally and to stay hooked to the site. However, in the case of blogs, the page view figure per visitor remains around 1.6 but in e-commerce, it is nearly 6.5 pages.

In case you want the visitors to stick to your site, your only winning formula is to create great content. A great content can make your visitor scroll through the site.

Average time spend on site

Do you have adsense approval? If not, then you will surely not want your visitors to leave the site by clicking other links. Therefore, when you are making one stay on your site for long Google understands that people attracting to the sites.

Average time calculation

Even few sites keep people up to 5 minutes. However, generally, e-commerce sites can keep the people until 3.5 minutes whereas blogs can mange generally up to 1.83.

However, if you want to make your visitors stay longer, you must focus on the content. If you are having a strong content, people will stay longer on the site.

Final words

In case you want to win the battle with Google, you have to think the way Google Algorithm thinks. You need to understand the objective and then strategise in according. However, you must not leave the standard SEO practices behind. In case you are looking to increase your sales with the best SEO company in Perth, please do contact us.

 

What will be upcoming Social Media Marketing Trends in 2019?

Social Media Trends

Social media is the only evolving thing in the digital world and which is why it has such immense popularity. Now at the verge of the end of 2018, digital marketers and even the common users are running here and there to know what is going to rule in 2019.

Before starting about the trends lets go through with some facts.

Remember either you have to be a trendsetter or a follower. However, even to become a trendsetter you must follow the trends. According to Neil Patel:

The trend is your friend.

While you are adopting a trend early, it helps you to harness the trend and you can direct it to the way you want. Let me put a stat over here:

Do you know that 96% of businesses use Facebook, Twitter (89%), LinkedIn (70%), Instagram (70%), and YouTube (57%)?

Do you know a person spends 2 hours and 15 minutes daily on social media?

Therefore, as both you and I can see the importance of social media, we cannot let such opportunity to go out of our hand.

 

Here Are the Upcoming Social Media Marketing Trends:

 

Generation Z (Gen Z)

Prior to deciding your content strategy, you must understand your audience and customers. While deciding the trends you must keep in mind the gen Z. These people are getting into the workforce and having the money to spend. So, if you are targeting these people, you are a smart marketer. If you are in the retail business then your first priority should be these people.

However, even service-oriented businesses can target these people as they can afford to buy services. Especially, if you sell personalised services like salon, dress or something like that then gen Z is the perfect audience to target on social media.

However, if you are looking to target gen Z, you have to come out of conventional social media like Facebook and YouTube. They are more prone to Instagram and Snapchat. According to Statista.Com report, 200 million people are using Instagram stories, while nearly 150 million are using Snapchat.

So, do not target widely but wisely.

Content Gets Personal

Hey, do not you like when you get a personalised touch from your service provider? It is the same with your clients too. When you are giving them a personal feel through your content, they will engage with you more than ever.

Your content can be in any form such as written, image or video but the audience must connect with it. Your visitors are the potential customers and they must feel that you are doing things for them.

Also Read : 5 Instant Tips To Improve Google Rank

However, when you are sharing the content, you must look for social media on which you are sharing. Choosing the right media is very important when you are sharing any specific content.

Live Streaming

According to a recent survey of Hubspot, 43% of people like to watch videos. Well-known business houses create 18 to 20 videos on an average per month. However, people are more tends towards live streaming. If you are not yet in the race of live streaming then consider these followings.

  • 1 billion hours of video are being watched every day by YouTube users
  • 67% of people buy tickets only after watching trailer or an event
  • Nearly 36% of US citizens watch videos on YouTube
  • Nearly 82% of the people like live streaming
  • 80% of people like video and live stream over other types of content
  • Live videos used to get 3x more videos than recorded one

Therefore, you can see that numbers of things are there which is making the live streaming more engaging on social media. You can expect more such live feeds on social media in the coming 2019. Viewers are positively responding to such videos.

You can also expect the different social media platforms to integrate the live streaming function very soon. Facebook Live, YouTube Live, Snapchat and Instagram Live are all great platforms to try depending on where your customers and audience are hanging out.

Augmented Reality

Augmented reality used to have a distinct advantage over the virtual reality. The best thing about AR (Augmented Reality) is that the visitor’ vision is not restricted either the mobility. People tend to search virtual elements in the physical world.

Marketers are expecting that the AR market will be $298 billion by 2023. The facial filters are a great example of AR. People can create own geo filters as well. I am sure that more and more social media will integrate this feature into their platforms. Gartner predicts:

100 million consumers will shop in augmented reality by 2020.

Online retailers already have started using AR marketing with 360-degree shoppable video Facebook ads. If you want to stay in the competition, try to figure out the way of implementing the AR in your business.

Influencer Investment Increases

  • Do you know 49% of Twitter and Instagram users rely on recommendations from influencers?
  • Do you know Influencers bring a 10X rise in conversion rates?

As per a survey 7.65$ is generated on every 1$ spending through the influence marketing. 84% of the marketers agree that influence marketing is an effective strategy. In addition, 67% of the marketers affirm to increase the budget for influencer marketing.

Launching a Website?? You Must Read These Important Tips

70% of the YouTube users more likely to put their faith on the influencers than of the celebrity promotion. When one sees someone is using a product on the YouTube video, he will be surer about making a buying decision.

According to digital marketing experts , 74% of the people look on social media before making a buying decision. So, you can expect a sharp rise in this trend in 2019 also. If you want to make an impact, it will be wise to contact some influencer.

User-generated Content

Finally, user-generated content can play a significant role in reputation. These are not paid contents. Rather the customers, clients and followers of the business create it. Such content can come in any form. These can be photos, videos, or memes. Even it can be plain text. Remember, such user-generated content can work as the word of mouth also. I pointed out this in the last point that the way influencers are helping in increasing sales.

Final Words

Remember, social media is all about making the connection, relationships. When you will be able to make a connection with your visitors, the chance will increase to convert them into customers. You must remember that following latest trends can help you to achieve your goal.

Remember some trends will come, some will go and few will stay. Therefore, jump in now to take the best of these trends.

 

 

 

How Can You Boost An E-Commerce Site With Power Pack Content Marketing Strategy In 2019?

content marketing strategy for e commerce

Content is King……….. An old but a very powerful quote by Bill Gates.

Truly, a well-optimised content can do splendid work. It can boost any business. Great content is not only a visual treat but also a useful tool to increase your traffic, sales and revenue.

Good content can engage your audience with you. A connection you make is essential for the success of any e-commerce business. 

A fully connected customer is 50% more valuable than of a highly satisfied customer.

Therefore, you can understand that the value of being connected with your customer. Remember a stat of demandmetric.com says that 70% of the customer will know about your business through the articles rather than an advertisement.

Remember that the key is to know the way a customer buys. To help your business let us explain with this funnel.

custom e commerce web design

To get more traffic, you can create some contents for all these stages of the funnels. Remember the conversion of your visitor into customer proceeds through basic steps as follows:

  • Awareness
  • Consideration
  • Decision

You need to create content for all these stages.

However, the question is what strategy to follow to get the desired result?

5 Basic Changes You Must Do In Your Content Marketing Strategy

Try to tell a story, People love it

E-commerce based content marketing has evolved from its origin. If your focus is to engage with your customer, go for storytelling. People love to hear stories. You have to collect a series of stories. These stories will engage your audience and drive to make a decision.

Therefore, you can see proper storytelling can aware your audience about your brand, help them to consider and finally to take a decision. However, before that you need to focus on the followings:

  • Who are my customers?
  • What do they care about?
  • How do our products help them?
  • What is our story?
  • Why do we do what we do?
  • Why should anyone care?
  • What is the message?

While focusing on these perspectives, I am sure that your content marketing strategy will be a hit. Remember, your story must have a compelling appeal. It can be of any form, blog, video, social media posts, social media stories or anything.

However, the key is to choose the right platform to share the perfect story to engage your target audience.

The Blog page is not a seller but encourages buying

One of the biggest parts of your content strategy is dependent on the blog section. Remember, a lot of traffic used to come through the blog. However, it is on you, “How to utilise your blog?”. You can attach video clips, audio clips, or general text and several other things to the blog page.

However, you must make sure, that your blog should not try to sell the product. Let the work to be done by the product page. Remember that a blog page should aware the visitors about the products or the benefits of the product to the users. It must not ask the person to buy the product. Rather it must answer the query of your customers regarding the product.

According to 30% of the marketers are not getting the right content. This means that when it comes to getting engaged with the customer, they will have the less chance to be with the audiences.

Rich Photographs

When you are designing your content marketing strategy, you must think of an overall strategy. This will include not only textual content but rich photographs too. 76% of marketers share Curated content on social media on a regular basis.

60% of people are visual learners. However, you can incorporate the pictures in the texts also. Such contents can transform the level of your content. A visual data is much engaging and riving than the readable one.

You can present your product in a new way through your products. If you do not understand the right way to present your product through the photograph then you can hire a professional photographer. They can click amazing photographs of your products. These will definitely be visually appealing. So while planning your content strategy for your e-eCommerce website, be sure to have good quality pictures.

Engaging Videos

We all are aware that audiovisual elements are more engaging than any other form of contents. Therefore, visual contents are more appealing than of anything else.

Often people look for “how to use”, “How to do” in the YouTube. You can also see small video ads in the Paid Add campaigns. Therefore, you can be sure of one thing that engaging videos can have traffic for sure. 52% marketers opted for video contents when it comes to ROI.

You can also create videos of the way to use your product. This can be a great way to engage audiences with your content. Further, it will not directly involve with the sales promotion.

Closing the deal

Your content should close the deal. Remember, in e-commerce the main things is to close the deal. It is better to take lessons from the experiences. Content should answer the problem of the visitors. Once they will get the answer they will automatically try to buy the product.

Shopify’s email buy button also makes it simple for your customers to go straight to checkout when you email them an offer they want.

Therefore, while you are making your content strategy, you must put the “call to action”. This will help you to close the deal. But you must not be cheap in your appeal.

Measure, rectify & apply

content for e commerce

Content is the king but sadly in numbers of cases, people often neglect the contents. If you also yet not started measuring the performance of the content then it is the time to start to measure it.

Keep a look at the metrics like share, likes, and comments. They may not give you a complete picture but at least can help you to keep the track. They will also help you to understand if there is any fault in the strategy. You can rectify that strategy and further can apply the modified strategy.

Such trial and error method can be a very helpful way.

Final Words:

By now, you know at least one thing that you have to create content, lots of contents. However, the contents have to be of high quality. Quality content can boost your traffic, leads, and sales. The more and regular content you will post, it is better for your e-commerce site.

Take the help of these strategies and I hope that after applying these sales will sure get explode.

e-Commerce Specialist

We at Liberating solution provide our clients with custom e-commerce web design and web development, delivering quality service that gives 100% ROI for our clients.

 

Keep Yourself Updated: Upcoming Social Media Marketing Trends 2019